Myntra Launches its first Fitness Tracker, Blink Go, in India

The Myntra Blink Go fitness tracker comes with a coloured display and it also sports a heart rate monitor coupled with designer straps. Users can track different activities like steps, distance, calories, sleep and heart rate with the new tracker. The band can show caller ID, WhatsApp texts, and other notifications.

Flipkart-owned online fashion marketplace, Myntra, has today announced the launch of its new smart wearable device, the Blink Go, in India. The smart band is priced at Rs 4,199 and it is developed at Innovations Labs of Myntra-Jabong. The wearable will be available starting from Myntra’s End of Reason Sale, which will begin from June 22 and end on June 25.

Interestingly, the brand is offering a special discount on the fitness tracker during the sale. The band will be available for at an introductory price of Rs 1,679. The fitness tracker from Myntra allows users to monitor their fitness parameters and set goals. The band is the first product from the company after its recent acquisition of a Bengaluru-based smart wearables startup Witworks. The brand has also introduced its new platform called ‘Myntra Wearable Platform’ that will build a software for its wearable devices as well as the ones developed by the third-party manufacturers.

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Coming to the fitness band, it comes with a coloured display and it also sports a heart rate monitor coupled with designer straps. Users can track different activities like steps, distance, calories, sleep and heart rate with the new tracker. The band can show caller ID, WhatsApp texts, messages and mail notifications. Then there is Sports Mode that is meant to track specific exercise and workout. The band also comes with social sharing through users can share their achievements on social media and with the leaderboard, one can compete with their friends.

"This is an exciting moment for Myntra as we foray into the connected wearable segment with our first product 'Blink Go' which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit," Jeyendran Venugopal, Chief Technology Officer, Myntra, said in a statement.